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Matchcraft by Vendasta Powered by the BrandOn Growth Lab

More leads. More booked jobs. All from one simple platform.

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With MatchCraft by Vendasata, your home service ads run everywhere local homeowners are looking—from Google Search to Facebook. Our all-in-one platform helps you track every lead, simplifies your marketing, and automatically moves your budget to the ads that actually make your phone ring.

  • Expert campaign setup – Launch campaigns across Google, Bing, Facebook, Instagram, and YouTube, managed entirely by Vendasta’s experts.
  • AI-driven targeting and optimization – Get smarter ad placements and adjustments automatically handled by MatchCraft's powerful AI and our specialists.
  • Continuous performance monitoring – Your ads are constantly monitored and adjusted, ensuring optimal performance and maximum return on investment.
  • Clear, real-time reports – Easily track your campaign results with straightforward metrics provided by Advertising Intelligence.
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One platform, multiple channels

Your ads will be placed your ads across multiple channels—search, social, and video—all managed centrally via MatchCraft. Centralized management simplifies your campaigns and ensures strong, consistent performance across every channel.

Search

Reach homeowners actively searching for your services on Google and Bing. Get found first when they need emergency repairs, seasonal maintenance, or home improvements.

Display

Stay top-of-mind with homeowners browsing online. Showcase your completed projects and build trust through visual storytelling across partner websites.

Video

Showcase your work in action with project demonstrations and customer testimonials. Perfect for highlighting before/after transformations and skilled craftsmanship.

Social

Connect with homeowners on Facebook and Instagram where they share recommendations. Target specific neighborhoods and showcase reviews from satisfied customers.

Grow Your Home Service Business To The Next Level

Search Advertising

Connect with homeowners actively searching for your services on Google and Bing. Our intelligent bidding algorithms maximize every dollar you spend on search ads, while our library of 2,500+ pre-built templates helps you create compelling ads that convert browsers into customers calling your business.

What You Get:

  • Local keyword optimization for home services
  • Emergency call tracking & lead scoring
  • Service area geo-targeting

Display Advertising

Build brand awareness with homeowners who aren't ready to hire yet but will be soon. Our display ads keep your home service business top-of-mind and bring previous website visitors back when they're ready to book your services.

What You Get:

  • Retargeting for quote requests
  • Seasonal service campaign automation
  • Before/after project showcases

Video Advertising

Show your work in action with video ads that demonstrate your expertise and build trust with potential customers. Perfect for showcasing completed projects, customer testimonials, and your team at work.

Create compelling video content that turns viewers into customers with our easy-to-use tools and expert support. Track performance alongside all your other marketing efforts for complete visibility into what's driving your business growth.

What You Get:

  • Project showcase videos
  • Customer testimonial campaigns
  • Service demonstration content

Social Media Advertising

Reach homeowners on Facebook and Instagram where they share recommendations and discover local services. Our One-Click Optimization automatically adjusts your social campaigns to maximize engagement and generate more leads for your home service business.

What You Get:

  • Neighborhood community targeting
  • Social proof & review amplification
  • Emergency service promotion

What's Included

  • Choice of 5 ad platforms: Google Ads, Facebook, Instagram, LinkedIn, and YouTube campaigns optimized for maximum reach and conversion
  • Advanced reporting with Advertising Intelligence: AI-powered analytics that show exactly which ads drive the most valuable leads and highest ROI
  • Keyword and competitor research: Comprehensive market analysis to identify the best opportunities and stay ahead of local competition
  • Campaign proposals: Custom campaign strategies tailored specifically to your home service business goals and target market
  • Ad review and approval process: Expert review of all ad content before launch to ensure quality, compliance, and maximum performance
  • Campaign setup and ongoing management: Complete hands-off campaign management with continuous optimization to ensure maximum ROI and lead quality
  • Lead nurturing campaigns: Automated follow-up sequences to convert prospects into paying customers
  • Assisted expert's choice on platforms: Professional guidance to select the optimal advertising platforms for your specific home service niche
  • Call tracking (1 line included): Complete phone tracking system to monitor leads generated from each advertising campaign and platform
  • Local service area mapping: Precise geographic targeting to reach homeowners in your service areas
  • Seasonal campaign automation: Automatic campaign adjustments for peak seasons like HVAC and landscaping
  • 24/7 performance monitoring: Real-time alerts and automated optimizations to maximize your advertising ROI
  • AI-driven audience segments (4+): Smart audience targeting based on homeowner behavior, service needs, and local market data
  • Personalized strategy sessions: One-on-one consultations with advertising experts to optimize your campaigns and maximize lead generation

UA - Hormone

Your Unfair Advantage Hormone Package Contains:

Men’s Unfair T Package

  • ​Unfair T (normally $69.95)
  • ​Unfair Muscle RX (normally $69.95)
  • ​Unfair Liver & Kidney (normally $69.95)
  • ​Unfair Crea-Nitric (normally $69.95)

Women’s Unfair Balance Package

  • ​Unfair Adrena (normally $69.95)
  • ​Unfair Hormonal + B (normally $69.95)
  • ​Unfair Calcium (normally $69.95)
  • ​Unfair T (normally $69.95)

Access To Unfair Advantage Membership

  • ​Workout Training Videos w/ Clark & Natalie
  • ​Recipe Guides
  • ​Mindset Training
  • ​Monthly Coaching Calls
  • ​And TONS more!!!

$1,067/year

Get 1 Month FREE

............................

BEST OFFER

UA - Complete

Your Unfair Advantage Complete Package Contains:

  • ​Unfair Whole Food Vitamins (normally $69.95)
  • ​Unfair Longevity (normally $69.95)
  • ​Unfair Nitric Oxide (normally $69.95)
  • ​Unfair Enzymes (normally $69.95)
  • ​Unfair Minerals (normally $69.95)
  • ​Unfair EFA’s (normally $69.95)
  • ​Unfair Probiotics (normally $69.95)

Plus! Men’s Unfair T Package

  • ​Unfair T (normally $69.95)
  • ​Unfair Muscle RX (normally $69.95)
  • ​Unfair Liver & Kidney (normally $69.95)
  • ​Unfair Crea-Nitric (normally $69.95)

Plus! Women’s Unfair Balance Package

  • ​Unfair Adrena (normally $69.95)
  • ​Unfair Hormonal + B (normally $69.95)
  • ​Unfair Calcium (normally $69.95)
  • ​Unfair T (normally $69.95)

Access To Unfair Advantage Membership

  • ​Workout Training Videos w/ Clark & Natalie
  • ​Recipe Guides
  • ​Mindset Training
  • ​Monthly Coaching Calls
  • ​And TONS more!!!

$2,970/year

Get 2 Months FREE

............................

UA - Whole Supplements

2 MONTHS FREE

Your Unfair Advantage Whole Supplement Package Contains:

  • ​Unfair Whole Food Vitamins (normally $69.95)
  • ​Unfair Longevity (normally $69.95)
  • ​Unfair Nitric Oxide (normally $69.95)
  • ​Unfair Enzymes (normally $69.95)
  • ​Unfair Minerals (normally $69.95)
  • ​Unfair EFA’s (normally $69.95)
  • ​Unfair Probiotics (normally $69.95)

Access To Unfair Advantage Membership

  • ​Workout Training Videos w/ Clark & Natalie
  • ​Recipe Guides
  • ​Mindset Training
  • ​Monthly Coaching Calls
  • ​And TONS more!!!

$2,167/year

Get 1 Month FREE

Which service is best for your business?

MatchCraft Express Ads

Best For

  •  Businesses looking to put their name out
  • Small budgets or promotional ad campaigns
  • Campaigns created for awareness
  • Available on Search platforms

Starting At

$460/month* + $395 setup

............................

BEST OFFER

MatchCraft Managed Al Advantage

Best For

  • Businesses with little to no online presence
  • That Needs An All encompassing package to generate new business
  •  Includes a landing page, Al-powered webchat installation, and more!
  • Multi-channel campaigns across Search, Display, or Social platforms (minimum ad spend less fees - $1500)

Starting At

$1534/month* + $395 setup

............................

MatchCraft Managed Ads Campaign

Best For

  • Businesses looking for predictable and consistent results
  • Long term ad campaigns
  • Campaigns created for awareness and conversions
  • Available on Search, Display, or Social platforms

Starting At

$920/month* + $395 setup

*Please note that all starting pricing listed on this page includes an 18% platform fee and a 30% ad management fee. These fees cover the comprehensive management, optimization, and technical support provided by your expert team to ensure your campaigns deliver maximum ROI and lead generation for your home service business.

STILL GOT QUESTIONS? WE GOT YOU!

Frequently Asked Questions

How is the “Expert’s choice” platform decided?

The platform(s) for “Expert’s choice” will be selected by our digital ads analyst and specialist teams based on expert opinion and research to best achieve the goals/KPI’s laid out by you.

​We'll take into account the vertical, budget, and the product or service being advertised.

How am I billed for these campaigns?

All campaigns are billed for 3 months at the time of order, and will automatically renew monthly ongoing on the anniversary date of the order. (3 Month Minimum Order)

Example:
January 1st - Campaign is ordered. You are charged a one-time setup fee, management fee, and ad spend for the first 3 months.
January 9th - Campaign is launched.
April 1st - You are charged for the monthly ad spend of the campaign and the monthly management and platform fees.

​Campaigns will aim to spend the full amount for the month once the campaign launches. However, any unused spend will be rolled over to the next month.

What is the cancellation or refund policy?

All cancellations must have a 15 business day notice period. If the cancellation is submitted at the last minute and the renewal happens, we will run the campaign for the amount that was renewed until the end of the month. When that request is made, the digital ads team will spend the remainder of the ads dollars for that cycle, and they will not run the campaign the following month.

What happens if I don't use all of my ad spend? Will I get a refund of the unused spend?

No. Unused ad spend will not be refunded. When agreeing to a certain amount, we will always exhaust the entire campaign budget.

Do you provide direct access to the ad account in Google, Microsoft or Meta?

We do not provide direct access to the Ad Manager accounts used for advertising on platforms such as Google, Microsoft, and Meta. These accounts are owned and managed by our team to maintain compliance, performance optimization, and operational efficiency across multiple clients. While we do not grant direct access to our managed accounts, we will provide historical reporting and campaign setup details to help clients rebuild their campaigns independently in the future.

AI-Powered Advertising Packages Designed To Maximize Your ROI

AI AdVantage Starter

HERE'S WHAT YOU GET:

  • 2-Platform Campaign Setup: Professional campaign creation on Google Ads and Facebook with AI optimization. Perfect for businesses starting their digital advertising journey.
  • Landing Page Creation: Custom landing pages designed for maximum conversion with mobile optimization
  • Phone Tracking Setup: Complete call tracking system to monitor and record all leads generated from your advertising campaigns.
  • AI Chat Integration: 24/7 AI-powered chat system to capture leads when you're not available.
  • Performance Dashboard: Real-time reporting with detailed insights on ad performance, leads, and ROI
  • Monthly Optimization: AI-driven campaign adjustments and expert review to maximize your advertising results.

AI AdVantage Professional

HERE'S WHAT YOU GET:

  • 3-Platform Campaign Management: Comprehensive campaign management across Google Ads, Facebook, and Instagram with advanced AI optimization. Perfect for growing businesses.
  • Advanced Landing Pages: Multiple high-converting landing pages with A/B testing and conversion optimization
  • Enhanced Phone Tracking: Advanced call tracking with lead scoring and detailed call analytics across all advertising channels.
  • Premium AI Chat System: Advanced AI chat with lead qualification and appointment scheduling integration.
  • Weekly Performance Reports: Detailed weekly analytics and insights. Keep track of your advertising ROI with comprehensive reporting and recommendations.
  • Bi-Weekly Optimization: Expert campaign adjustments every two weeks with AI-powered recommendations
  • Multi-Channel Retargeting: Advanced retargeting campaigns to re-engage potential customers across all platforms.

AI AdVantage Enterprise

HERE'S WHAT YOU GET:

  • Full Multi-Platform Management: Complete campaign management across Google Ads, Facebook, Instagram, LinkedIn, and YouTube with enterprise-level AI optimization. Perfect for established businesses in competitive markets.
  • Enterprise Landing Page Suite: Unlimited landing pages with advanced conversion tracking and multi-variant testing
  • Complete Call Intelligence: Full call tracking, recording, transcription, and lead scoring across all advertising channels.
  • Enterprise AI Chat & CRM: Advanced AI chat with CRM integration, lead nurturing, and automated follow-up sequences.
  • Daily Performance Monitoring: Real-time dashboard with daily insights, alerts, and performance recommendations delivered to your inbox.
  • Weekly Expert Optimization: Dedicated account manager with weekly strategy sessions and continuous AI-powered campaign improvements.
  • Advanced Attribution Tracking: Complete customer journey tracking showing exactly which ads drive the most valuable customers and highest lifetime value.
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If you want to pay more for your leads, that's your business. If you want to pay less that's mine.

Contact us today to learn how the BrandOn Growth Lab can reduce your cost per lead and help you dominate the local market.